Comments on Classmates Blogs

Research is essential in any business’s success, whether you are marketing a product, putting out a newsletter or dealing with crisis management, research is always important.  One of my fellow classmates Lisa Perez discussed the importance of research in her blog through marketing a product.  She used the proactive campaigns as a perfect example of how important research is when trying to get people to buy your product.  Proactive uses celebrities to endorse their product, but proactive also uses a variety of marketing strategies to gain interest.  The strategies used include a number of visuals, facts and examples of real people struggling with acne.  Lisa then related these marketing strategies back to the research side behind the campaign.  In order for proactive to be successful with their campaign they needed to research their target audience, and discover what attracts that particular demographic.  Without researching any of this before their campaign they might not have been as successful with the selling of their product.  Lisa’s blog showed me the importance of research, and how even though you may not notice it, research is a valuable aspect in marketing all products.  I enjoyed reading Lisa’s blog, she used a real campaign to show the importance of research which gave me a better insight into the marketing world, and allowed me to see research in a different way.

The next blog that I read was Kaitlyn Lovett’s.  Kaitlyn talked about the importance of research when pertaining to crisis management.  She used a school shooting as an example of crisis management where research plays an important role.  She touched on a side of research that I had never thought about prior to reading her blog, she mentions how in the case of a school shooting you must find out information about the shooter, were there behavioral issues, how can it be prevented in the future and so on.  It had never occurred to me that a school shooting would require research, but now I see the importance of finding out as much as you can so the situation would never be repeated.  If you are going into the public relations field it is important to know how to handle a crisis, and a considerable amount of research needs to be done before and after a crisis in order to prepare yourself in case of a crisis, and to prevent a crisis from happening again. 

Research is a crucial part of public relations.  Even though we may not notice the impact of research in situations such as marketing a product or dealing with a crisis, research has a very strong impact on both situations.  Reading both of these blogs gave me a better understanding of the strong impact of research; they were well written blogs and I enjoyed reading and learning from both.